How To Start A Coffee Roasting Business
You’re a self-professed coffee fanatic, you love the smell of roasted coffee. You imagine working all day immersed in the aroma of freshly roasted beans and analyzing a cup of carefully brewed coffee. There is definitely a love for coffee in your area, you see a very potential market for selling roasted coffee beans. All the signs point out for you to start your own coffee roasting business. It’s a fine idea, however, you need to consider a number of things before embarking on a new business. We’ve put together the 6 steps for success if you want to know how to start a coffee roasting business.
6 Steps on How To Start A Coffee Roasting Business
Below are our 6 Steps for success in establishing a coffee roasting business:
1. Perfect your craft
Since coffee is the star of the business, as a coffee roaster you absolutely need to excel at your craft in roasting coffee. Coffee roasting is a skill, and mastering the roasting machine takes time. Getting to the point where you can roast good-quality coffee consistently takes a lot of effort. There is no other way to improve your skill and gain experience besides constant practicing and analyzing.
2. Make a solid business plan
A clear plan is instrumental for a successful enterprise, as a sound business plan will help you map out the details of your business and foresee obstacles. Ideally, the business plan should cover the following:
- Business description
- Market analysis
- Competitor analysis
- Organizational structure
- Financial projection
Really make an effort and be as specific as possible, because the business plan will be the framework to put an effective strategy for growth.
3. Lay down the groundwork
Once you have a solid business plan and obtain the necessary funds, it’s time to do the work. The preparation to establish the business is half the battle, so you should really lay down the groundwork to ensure your business will run smoothly. This can include:
- Securing the location and design
- Choosing the right coffee roaster machine and other equipment, plus the installation
- Obtaining the legalities (legal entity, bank account, permits and licenses, insurance, etc)
- Building your team
- Defining your brand and visual identity
- Creating the business website and/or social media handles
These are the key elements that you need to prepare before you can launch your coffee business.
4. Build your market
This is probably the hardest part of setting up a new business. There is definitely a market for coffee out there, but how to get them to try your coffee? If you have a large-capacity roaster machine, you can focus on selling wholesale to hotels, restaurants, offices, and grocery stores. With a small to medium-capacity roasting machine, you can aim at cafes, retail sales, and online sales. Start at a discounted rate, to attract your audience, and don’t forget to keep your returning customers happy. Offering cupping sessions, barista classes, and coffee-related workshops are also great initiatives to build relationships with your customers.
5. Leverage on social media
Social media is a great tool for new businesses to make themselves known and expand their reach into the market. It is also a great way to share knowledge and passion about coffee with the general public. Having customers follow you on social media gets them to engage and interact with your brand to build loyalty, not to mention increase your visibility to other potential customers. You can share information on special promotions, conduct giveaways, and provide bits of education about coffee in your social media handles.
6. Be prepared for roadblocks
Setting up a new business often includes spending long hours and facing unpredictable setbacks. Regardless of how much you have prepared, there is a good chance that you will have to deal with things you never anticipated. It is important to be able to persevere and stay on course to reach the goals of your coffee roasting business. Be creative and think of new ways for your coffee roastery to generate more business.
The above tips are just basic guidelines, they barely scratch the surface of what you will deal with when you actually start the coffee roasting business. If you are interested in opening your own coffee roasting business, wherever you are, we’ll be happy to discuss your equipment needs, installation requirements, or anything you might need advice for.