Why Micro Roasters Are Ideal for In-Store Coffee Roasting
With the growth of demand for specialty coffee, cafes and coffee houses are always looking for new ways to improve the coffee experience for their customers. As new technology for roaster machines emerges, agricultural advancements available, and coffee education for the general public become more accessible, along with the role of social media, more and more players are entering the coffee industry.
One of the most notable trends is the rise of the number of micro roasters, and with it, in-store roasting is also booming. Although they still represent a small slice of the market, their presence does not go unnoticed. In this blog, we will discuss why micro roasters are ideal for in-store roasting.
The Appeal of In-Store Roasting
Why should coffee shops consider roasting their own coffee? Freshness is one of the key points of consideration. Instead of buying roasted coffee beans in bulk and keeping them in a storage, and risking the beans to flavor loss and oxidation, in-store roasters can produce roasted coffee beans according to their rate of usage. By roasting coffee in small batches, micro roasters can ensure the quality and freshness of their roasted coffee beans.
Another consideration is the unique flavor profile. By buying green coffee beans, in-house roasters can be creative and experiment with various techniques to make a truly unique flavor profile. Coffee roasters can diversify and customize each coffee bean variety to bring out specific flavor notes, even create their own specialty coffee blend. The customers also benefit from the opportunity to explore a wide range of flavor profiles, enhancing their overall coffee experience.
Lastly, roasting coffee in-house also has an added benefit as an education opportunity for customers and coffee enthusiasts about the entire coffee roasting process. This educational aspect does not only increase appreciation for the coffee itself, but also creates a stronger connection between the business and the customers, hence increasing customer loyalty.
Why Micro Roasters Are Ideal for In-Store Use
With smaller-sized machines, in-store roasters can roast in much smaller batches, which helps in maintaining coffee quality. Cafes and coffee shops can easily roast their own coffee as micro roasters, without the need to invest in bulky, expensive equipment that requires a lot of space and resources.
Roasting in-store gives the opportunity to diversify revenue streams and create stronger business models. Smaller roaster machines are designed with energy efficiency in mind, while still powerful enough to roast multiple batches in a day, for multiple bean varieties. This means in-store roasters can fulfill their needs in providing roasted coffee beans for their own use, as well as selling freshly roasted coffee beans in packs for their customers to take home.
Micro roaster market is expected to grow in the coming years, driven by customer preference. Even the smallest cafe, retailer, or coffee shop can roast their own coffee beans easily and sustainably, so sooner or later in-store roastery would become the norm of the industry.
Creating a Unique Coffee Experience
Coffee is all about the experience. Customers love the aroma of freshly roasted coffee on-site as they walk into the coffee shop. Coffee enthusiasts can also learn about the origin of the coffee beans, the place of origin, and how the beans are processed in the roaster machine. Sourcing their own green coffee beans and roasting in-house provides coffee houses with more control and creates an enhanced customer experience that is a stronger representation of their brand.
Coffee shops with in-house roasters can also conduct cupping sessions with their customers. These sessions keep customers interested to learn more, as well as a marketing opportunity to promote the brand efficiently.
Roasting coffee in-house offers many benefits, including unparalleled freshness, one-of-a-kind flavor profiles, and unique experience for the customers. Customers can witness firsthand the passion, dedication, effort, and craftsmanship that goes into creating that perfect cup of coffee. Micro roasters are a perfect fit for coffee shops with in-house roastery who are committed to providing exceptional coffee experience for their customers.
Berto Essential Roaster is a formidable 1-kg roaster machine with all the features required by professional coffee roasters. This compact machine with a modern look will be an attractive addition to your business, and powerful enough for production with multiple batches. To find out more about Berto Essential Roaster, reach out to our team today.